The Economic Impact of Ford and the F-Series

Based on our analysis, F-Series trucks are used by and support up to 13 million Americans—representing 8% of the US labor force—in their daily work.

The Ford F-Series boasts a rich history. Debuted in 1948, the truck has been the best-selling vehicle in the United States since 1981. As part of its launch of the new 2021 F-150 (the 14th edition of the iconic truck), Ford commissioned BCG to evaluate the importance of the F-Series and Ford to the US economy.


Specifically, BCG set out to answer the following questions:

  • How does the F-Series compare in size and impact to its competitors and other recognizable consumer products?
  • How have the F-Series and Ford contributed to US employment and GDP?
  • What is the current and historical US manufacturing presence of Ford and the F-Series?

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