The Ford F-Series boasts a rich history. Debuted in 1948, the truck has been the best-selling vehicle in the United States since 1981. As part of its launch of the new 2021 F-150 (the 14th edition of the iconic truck), Ford commissioned BCG to evaluate the importance of the F-Series and Ford to the US economy.
Specifically, BCG set out to answer the following questions:
- How does the F-Series compare in size and impact to its competitors and other recognizable consumer products?
- How have the F-Series and Ford contributed to US employment and GDP?
- What is the current and historical US manufacturing presence of Ford and the F-Series?
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